With all this business-y talk about “brand loyalty” and “net promoter scores”, I thought to myself: “Are there really brands that people care about? Isn’t this just more corporate hyperbole?” In fact, I thought the whole notion of “emotional attachment” to a brand (you know, a faceless corporate invention) was absurd. “That’s crazy,” I scoffed. “Whoever heard of someone being ’emotionally attached’ to a brand?” I dismissed this as something that applied to other “weaker-minded” people. People who “believe everything […]